Business website · Fitness · Demo project
Forma Studio
A site that fills trial classes, not just "online presence".
- Home
- Classes & timetable
- Plans
- The studio
- Book
The other pages
The brief
Demo brief: a Pilates and functional-training studio in Pisa wants to turn website visits into trial-class bookings. Clear schedules, subscriptions without asterisks, a form that calls back within an hour. And an identity that doesn't look like the usual gym.
Goals
- Trial-class booking as the single call to action, reachable from every page
- Weekly timetable and prices readable on a phone in 10 seconds
- Strong visual identity: athletic typography, graphite and lime palette
- Sub-second load and Lighthouse 90+
What we built
- Multi-page site: Home, Classes (filters + weekly timetable), Plans (monthly/yearly toggle, comparison, FAQ), The studio (spaces, team, map), Book
- Dedicated "night lime" design system: condensed Big Shoulders display, graphite surfaces, lime accents, micro-animations
- Interactive 7-day × 9-slot timetable with discipline filters, class cards with intensity meter
- Booking form with class pre-selected from the URL, validation and instant confirmation, ready for WhatsApp/CRM
- Static site: no database, no plugins, zero hosting cost; ExerciseGym structured data, optimised meta, accessible mobile menu
Demo project: company, people and data are fictional. The code and design are real.
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Written quote within 24 hours. No commitment, no endless sales call: just a clear proposal with price and timeline.