E-commerce · Food · Demo project
Bottega Tosca
Catalogue, cart and checkout that nudge towards free shipping.
- Home
- Catalogue
- Product page
- Gifts
- Cart
- Checkout
- Confirmation
- Story · Shipping
The other pages
The brief
Demo brief: a Tuscan specialty-food shop wants to sell online with a simple experience, a high average order value and zero friction at checkout.
Goals
- Raise average order value with the free-shipping threshold visible everywhere and gift boxes
- Product pages that tell the producer's story, not just the price
- An artisan-shop identity, recognisable at first glance
- One-page, mobile-first checkout
What we built
- Complete shop with 8 page types: Home, catalogue with filters and sorting, 16 product pages, gift boxes, cart, checkout, order confirmation, story and shipping
- "Label" design system: ivory paper, olive green and terracotta, Fraunces editorial serif, textures and stamps
- Original SVG product illustrations (bottles, jars, cheese wedges, bags, crates) with typographic labels: zero stock photos
- Persistent cart with "you are €X away from free shipping" bar everywhere, cart upselling and pairings on product pages
- One-page checkout with shipping options, invoice, gift and payment methods (simulated), confirmation page with order summary
- Structure ready for Shopify, WooCommerce or PrestaShop depending on the real catalogue
Demo project: company, people and data are fictional. The code and design are real.
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